Case Study 1
We’re a behavioral targeting lab, leading with ethos—Learn why we’re different—and explore how we’re using big data, advanced predictive models, and AI to engage with diverse audiences globally—promoting inclusion.
Solutions
After 20 years of debate, U.S. Congress will pass a new baseline privacy law that will shape the media and ad-tech industry.
Amid the upcoming regulations, Google and Apple are forging ahead to thwart online ad trackers. Google will phase out third-party cookies in Chrome by 2022. Chrome is the most widely used web browser. Apple blocked tracking cookies on its Safari mobile browser, and it will require consumers to opt-in for ad tracking on all mobile apps. Big tech will have a monopoly of user behavior data, killing the digital advertising industry as we know it.
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Before choosing your solution tool, together, we will carefully analyse your business circumstances, your strategy and your attitude towards your aims.
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